

Manbassador™










Active Leeds

Did you know?
📊 1 in 5 working-age men in the UK dies every year, often from preventable health problems.
💔 76% of premature heart disease deaths are men.
⚠️ 3 in 4 suicides are men - the leading cause of death in men under 50.
🤐 39% of employers say men don’t disclose health issues until it’s too late.
💷 Poor mental health costs UK businesses £53–56bn per year.
Too many men suffer in silence.
The Manbassador™ Programme changes that.
Men’s health won’t improve unless workplaces step up. The new Men’s Health Strategy 2025 calls on employers to go further by creating wellbeing programmes that truly meet men where they are - peer-led, practical, male-friendly and tailored to how men naturally engage.
From shoulder-to-shoulder activities to digital support and targeted campaigns, the evidence is clear: when employers design health initiatives that work for men, help-seeking rises, stigma drops and lives are saved.
The Manbassador™ Programme gives organisations a ready-made, evidence-based way to act on this call to action.

The ManBassador™ Programme is an evidence-based workplace wellbeing initiative that helps organisations:
Hitachi Rail Manbassador
Created by Emily Pearson, founder of the Wellbeing Lead Academy, with over 25 years’ experience in health, social care and workplace wellbeing.
Supported by Ryan Parke, The Men’s Coach - TEDx speaker, author and industry leader in men’s mental health.


Men’s health at work is a business-critical issue. Poor mental and physical health costs UK businesses £45bn a year, yet most wellbeing strategies fail to engage men effectively. The ManBassador™ Programme changes that.
✅ Train peer advocates who spot problems early
✅ Break stigma so men feel safe to talk
✅ Educate staff on the 5 biggest health risks
✅ Provide practical tools that drive measurable change
✅ Create safe spaces that save lives

We provide your organisation with a ready-to-implement framework, including:

Every ManBassador completes accredited training (Level 3, OCN) covering:

We don’t just train ManBassadors – we support them every step of the way through:

Discover how the ManBassador™ Programme can cut absenteeism, improve retention and strengthen workplace culture.

Get practical strategies to engage men in wellbeing initiatives and start making a measurable difference today.
Find out how the ManBassador™ Programme can cut absenteeism, improve retention, and save lives in your organisation.
Book your free 30-minute discovery call and get a tailored walkthrough of how it works.
Get exclusive men’s health insights, success stories, and early access to events straight to your inbox
Copyright © 2025 Manbassador - All Rights Reserved.